Search engines have become a must to search and find information about a company. And nowadays, more and more consumers are checking out the web before buying a product or service. Not being present on the web would therefore cut you off from a large part of your (future) visitors!
Having a website is therefore no longer an option, but a must to reach out to your various audiences.
But concretely, what are the advantages of creating a website?
- be visible 24/7;
- develop the notoriety of your museum and gain visibility;
- increase the number of visits to your museum and thus your turnover ;
- sell online the products of your shop, on an e-commerce site;
- know and better understand your audience in order to adapt your communication and service offer;
- offer better customer service, by adapting your content to your different audiences (fans, future visitors, youth, education, sponsorship…) and in several languages.
How to proceed?
From its architecture to its design and the choice of a domain name, the creation of a website must follow a few essential steps so that it is effective and meets your expectations and those of your target.
BE ACCOMPANIED TO CREATE YOUR WEBSITE
If you don’t have the computer skills to create a website for your museum, there are two options:
- Call in a freelancer or a specialized agency. They will deliver a turnkey website tailored to your requirements and needs. For this type of service, count between one thousand and several thousand euros.
- Use a website creation platform. You choose a pre-customized template that you can set up yourself. This is a cheaper method than the previous one but requires more personal investment.
CHOOSE A RELEVANT DOMAIN NAME
For your website to be found, you need it to be linked to an internet address. It’s called a domain name. It is an integral part of your identity, as it allows your future visitors to immediately identify your establishment.
We advise you to have your own domain name and not an address with the name of a platform. This will give you more credibility and seriousness.
To optimize SEO and be more visible to your audiences, choose a short and punchy name. Avoid as much as possible putting several dashes and numbers, which are not appreciated by search engines.
OPT FOR A .MUSEUM INTERNET EXTENSION
In addition to the choice of your domain name, you have the opportunity to tell more about your business by choosing a relevant extension. In particular, this will save you from making your domain name more cumbersome by adding a keyword related to your activity.
For your museum activity, we recommend an internet address in .museum. This extension, using a punchy, unequivocal and globally understood term, allows you to be easily identifiable by your visitors. This way you send information and make a promise to the Internet user before he has even visited your website.
TAKE CARE OF THE CONTENT OF YOUR WEBSITE
To present your activity on your website, a few rules must be respected.
For example, for a museum, your site should have at least the following pages: a home page, a page presenting your institution or a page presenting the services offered.
Interactive elements such as videos will also make the difference, a nice video on the homepage of your website can immediately make your potential visitors want to visit it. To create a video adapted to your website, contact 87seconds, which is a renowned video agency and already has a beautiful portfolio to its credit.
It is also crucial to display your full contact information so that visitors can come and see you or contact you. Display your postal address, telephone number and email address visibly. A map to locate you and easily find your route is also useful.
Frequently Asked Questions (FAQs) are also welcome so that users can find answers to their questions on their own, even when you are closed.
Above all, don’t forget that navigation on your website must be simple and intuitive.
To do this, remember to apply the 3-click rule. This principle of ergonomics must allow the user to access the targeted page by following, at most, only three links.
THINK DESIGN AND ERGONOMICS
Your website must display a careful and quality design, in order to best reflect the personality of your establishment or project.
The graphics must be clean and the presence of visual elements is strongly recommended as this is what will catch the eye of the Internet user. If the graphic style is pleasant, he will want to continue his visit to find out more. The choice of a graphic charter is therefore a step not to be neglected. Be careful, however, to optimize the weight of the images used. A too long loading time can push the Internet user to pass his way, which would be a pity!
Finally, make sure your website fits properly on tablet and smartphone screens. This principle, called responsive design, allows you to make your website accessible on any screen size.
WRITE YOUR LEGAL INFORMATION
In addition to being mandatory from a legal point of view, displaying legal notices on your website (usually at the bottom of the page) allows you to indicate your identity to visitors.
A personal data protection charter should also be displayed to inform visitors of the collection and use of their information (cookies, email address).
In addition, general terms and conditions of use (GTCU) are useful to signify your rights and duties, those of users, ownership of content and conduct in the use of the website.
If you sell products or services on your website, you must display the general terms and conditions of sale (GTC). The customer will have to accept them before any transaction to signify his agreement to the sale (terms of payment and delivery, right of withdrawal, etc.). This will serve as a contract between you.
ANALYZE YOUR WEBSITE TRAFFIC
Observing the activity and data of your website is essential to measure its performance.
To collect statistics on your audience, many solutions exist: Matomo (ex Piwik), Heap, Clicky, Google Analytics, etc.
These tools provide you with various visitor data: visitor profiles, click rates, page views, viewing time, etc. This allows you to better understand your audience and what interests them most, to measure your return on investment and to decide on the next steps to take. You invest your time… and your money smarter!